1984 ad

Anatomy of a Remix

In a diary on MyDD, Adam Conner dissects the viral spread of the "Obama"1984 Apple Remix ad, showing how this phenomenon spread. Even more interesting than this anatomy of a remix, he also manages to find a nugget of wisdom in the reporting of Time Magazine's Joe Klein:

This is pretty amazing, and very effective, I think. It's increasingly apparent that the Great Divide in 2008 isn't black v. white, or male v. female, but young v. old.

By the way, I could put together a reel of Obama sound bites that sounds every bit as trite as Hillary in this guerrilla mashup. But I wouldn't have the skills or sensibility to do it this way; very few in my generation would. I disagreed--quietly, in a loyal and seemly fashion--with Time's Person of the Year last December. But ads like this one, which will have an impact on this campaign, indicate that I was wrong. You are, apparently, not only the Person of the Year, but also the Political Consultants of the future. Wonder how Hillary's paid help will respond.

Sounds about right. Only I'd add this - it's not just young people. We'll probably end up leading this charge, but eventually this will be the province of all people.

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