MTV

Will the GOP Learn from MTV?

Morley Winograd and Michael Hais have an interesting post up at their blog, Millennial Makeover. Winograd and Hais argue that MTV is finally understanding that the youth of today look and act nothing like the youth of yesteryear, er- 1981.

The network, long known for cynical and vapid content, has suddenly understood the importance of being earnest. Booze and bikinis are out. Do-good singers and hard-working art students are in.

MTV acknowledged that its programming had become out of step with the progressive, service-oriented values of today's youth, the Millennial Generation. "It was very clear we were at one of those transformational moments, when this new generation of Millennials [born between 1982 and 2003] were demanding a new MTV," a channel executive explained.

Winograd and Hais examine the differences between the Boomers, Gen Xers, and Millennials through the lens of movies that were popular during the time period in which each generation came of age. (The Devil Wears Prada is a far cry from The Graduate.)

The point Winograd and Hais make and that I've echoed for a few months now is that the Republican Party won't have a presence in national politics for decades to come unless it stops seeing youth as inconsequential and unworthy of a long-term investment; such a view restricts the GOP from understanding the general attitudes and values inherent in Millennials, who will continue to deliver a major shock to the political process over the next twenty years. And while this GOP extinction might seem great for progressive activists like us, a lack of Republican competition would actually relieve the pressure on Democrats to continue funding and supporting innovative youth outreach programs well into the future.

Quick Hits: 'Campus Hellraisers,' Alexa Chung Show, the Green Movement and Youth, and More

Saturday night reading... check it out:

  • Mother Jones and Campus Progress are looking for "campus hellraisers" to profile in the September-October 2009 issue of Mother Jones. Check it out (self-nominations are allowed).
  • A "No on Gay Marriage" campaign is an epic fail with young people.
  • Christian punk and heavy metal music is blurring the lines between young evangelicals and secularists.
  • MTV has announced that TRL, having been canceled last November, will be replaced by the Alexa Chung Show. The new show reportedly will heavily emphasize Twitter through courting online reaction to its music videos and celebrity guests.
  • Some good news and some bad news from a survey regarding youth (ages 13-29) attitudes toward the Green Movement:

    Good: Youth see the Green Movement as "responsible" and "cool," and they believe it to be a very worthy cause.

    Bad:
    Many youth believe the Green Movement to be too demanding on a personal level, too time-consuming and too inconvenient.

  • Tens of thousands of young Americans will be educated and trained to deal with America's energy problem, thanks to President Obama.
  • An article in BusinessWeek calls for more business schools to rein in Millennial entrepreneurs by focusing increasingly on problem-solving.
  • Terry McAuliffe is seriously hemorrhaging some youth voters in Virginia's Democratic gubernatorial primary.

Presidential Youth Ball FAIL

On Tuesday night, I had the misfortune of attending the Presidential Inaugural Committee's (PIC) official Youth Ball. I say misfortune because on multiple levels the ball was a failure (if not a fiasco) of execution, and a failure for the youth community as a whole.

Broadcast live over MTV's many networks, and covered by major news outlets, I'm sure that to viewers at home the event looked like a thrilling and historic party celebrating a new era in Washington and a new age of political participation by Millennials (Indeed, most coverage I've seen makes no mention of the incidents I am about to describe). Unfortunately, for close to 1000 participants - who paid hundreds of dollars to attend (travel, dress, tickets) - the event was nothing of the sort. Many of the attendees (myself included) found themselves locked down in different sections of the Washington Hilton by the Capitol police, unable to dance to Kanye's beats or listen in person as President Obamas thanked America's youth for their hard work.

The Story

The problem first became noticeable during Kanye West's set. As attendees crowded into the ballroom for his performance, security closed entry, stating that the ballroom was filled to capacity. In an email I received that night, one blogger attending the event said that many young people denied entrance to the main ballroom began chanting "Purple Line," referencing the thousands who were locked out of the ticketed areas on the Mall that morning. One thing lead to another (full chronology is unclear), and like guards trying to quell a prison riot, the police locked down those not fortunate enough to squeeze into the ballroom into two other areas of the hotel - a smaller event space on a different floor, and a lounge area decorated like a bad high school prom, separated from the main ballroom by a lobby.

Hundreds were locked down in these areas for well over an hour, as the police denied anyone entrance or exit. Those denied ballroom access were not even allowed to travel between the two other event areas. For instance, there was plenty of room in the Prom Lounge (where I was located), and no reason that those locked upstairs out of the event could not roam freely between the two areas.

Sarah wrote earlier about how many "pillars" of the youth organizing community were not granted access to the main ballroom. To add insult to injury, many of us who have worked to engage youth for 4 years or more were scrounging to receive ANY tickets to this event, while many young Obama interns and staffers apparently received as many as ten tickets apiece. That was a huge slap in the face for dozens of people whose work laid the ground for Obama's youth surge.

By the end of the night, when the Fire Marshall closed entry to the Hilton for those straggling in late, hundreds of young people who worked countless hours to engage their peers and support President Obama's candidacy were left heartbroken, unable to properly celebrate and share in the moment for which they worked so hard.

Logistics FAIL

There were two major logistical problems with the event, each of which compounded the other to create the situation in which some attendees were literally in tears on their cellphones. First, the PIC oversold the event by at least 30%. I'm told that the ballroom's capacity was around 2000, but judging by the size of the crowd locked out of the ballroom, at least 3,000 people showed up. It's worth noting that most of the other official inaugural balls were much more limited in scope, capping off tickets at approximately 1,500. Second, at some point in time a decision was made to stage the event at a split venue. I'm told that this venue arrangement was also unique among the 10 official balls attended by the Obamas and organized by the PIC. Every other ball was staged in a single space in which all participants could roam freely, and the stage was visible at all times to all attendees.

These two main problems were again compounded by poor distribution of information and a total lack of organizational staff at the event. At no time was it made clear to the participants that the venue was split or oversold and that they might be excluded from witnessing major portions of the evening's programming. Once the police began locking guests into specific rooms, no event organizer came forward to address the crowd and explain the situation. There was a complete blackout of pertinent information both before the event, and as it devolved into confrontation with the police.

The fault here seems to rest entirely on the shoulders of the Presidential Inaugural Committee. To understand why, it's worth it to review a brief history of how and why this event was organized.

Back in late November/early December, multiple youth organizations wanted to host their own inaugural ball (attended by the first couple, of course). Due to the enormous costs of putting on such an event, and the fact that competing attempts to create an "official" youth ball would both dilute the message of strong, united youth movement and leave most organizations out in the cold, an effort was made to unite all the groups behind a single event, and pitch the PIC that it be granted status as the official youth ball. It was widely accepted that MTV would spearhead this event due to its production skills, larger monetary resources, and the obviously irreplaceable free media that comes with MTV participation.

Somewhere between 50 and 100 youth organizations (including Future Majority) sent a joint letter to the Presidential Inaugural Committee outlining the need for an official youth inaugural ball to recognize the incredible contributions youth made to his campaign, and MTV and Service Nation were pitched as the main sponsor/producers. Unfortunately, after internal talks, that proposal was rejected by the PIC, which determined that while there would be an official youth ball, it would be organized internally by the PIC.

I'm told by those who were involved in event planning discussions that multiple people were either kept in the dark, or strenuously objected to major planning decisions, but were consciously ignored by the PIC. My sources tell me that MTV, which broadcast the event, objected to the split venue but were ignored (I'm waiting for a direct comment from MTV executives about the execution of the event and their role in the planning). I've heard that some of the younger organizers working with the PIC on this ball objected to the over sale of tickets, but were told by their superiors that "those who didn't get into the ballroom could watch it on TV." And the DNC Youth Council, the organization which was liaising with the PIC on behalf of the youth community (and of which I am a member), were kept completely in the dark about both of these decisions.

Message FAIL

While these logistical failures were personally painful for many of us who attended the youth ball, they were small potatoes in the grand scheme of things. Far more detrimental, in my view, was the failure of the messaging coming out of this event.

The event disproportionately highlighted service projects - Teach for America, Americorps, PeaceCorps - as the only course of action for young people to stay politically engaged. Call me crazy, but I can't ever remember seeing a poll in which "ways to serve" was the number one concern of young people. In fact, most polls of young voters before the election showed them concerned about the economy, renewable energy, and health care, items that received barely a passing mention at the event. Indeed, Rock the Vote recently polled it's members and found that 58% of their memers wanted to participate in issue advocacy vs. 41% who wanted to find more service opportunities.

Every president that I can remember - Clinton and Bush - has come into office promising to increase service opportunities. I don't have anything against that. The rate at which young people today volunteer in their communities is inspirational. And when tied to education funding, service can be a great way to build our communities and help young people get an affordable, quality education. But typically this becomes the only issue on which an administration caters to the 18 - 29 set.

During the transition period, many youth organizers made it a point to tell the transition team that young people want to become more involved at the policy level and that they should avoid buttonholing us with "service" programs. Despite these meetings and conversations with the transition team, the only affirmative, youth-based program to come out of the transition was USAservice.org, an effort to expand volunteerism across the country. The themes of the Presidential Youth Ball did much to reinforce the themes of service, yet very little to recognize the vast policy concerns of young people and the many ways in which they are organizing around those issues (like the Energy Action Coalition or Join the Impact).

It's also worth noting that not a single high-ranking political official attended this event aside from the Obamas ten minute appearance. Politicians and pundits may talk about the renewed importance of the youth vote, but apparently we are not important enough for them to show their support by putting in an appearance and shaking a few hands at the Youth Ball, and it is unclear if the PIC made any effort to secure more big-name political guests.

Despite the record participation of youth this year, and the importance of our generation in enacting so many of the changes that Obama, the Democrats, and the country demand, we were relegated once more to the "kiddie table," accepting whatever scraps the adults (aka PIC) threw to us. At the end of t day, the Presidential Inaugural Youth Ball was a poorly executed prom largely ignored by the rest of the political class, broadcasting a narrowly focused, myopic message about youth engagement. That's not change I can believe in.

IMG_0081
I went to the Presidential Inaugural Youth Ball and all I got was this lousy picture.

Quick Hits - MTV Misses Payroll, Help for Veterans, Young Obama Staffers, and Best Practices for Internet Organizing

  • Erica America reports that MTV is shafting their citizen journalists on their paychecks. The problem was widespread since the early days of the program, prompting a number of the original Street Teamers to resign.
  • The Boston Globe notes that the Curtis Gans report I blogged about yesterday also casts some doubts on the utility of early voting.
  • A New York Times Editorial alerts us to The American Veterans’ and Servicemembers’ Survival Guide, a book to help veterans navigate and get their due from the government bureaucracy. The book is put out by Veterans for America.
  • As we talk about getting young people a seat at the table in the new administration, The Washington Post reminds us that Obama's chief speech writer is only 27 years old, the youngest person to ever hold the post.
  • It's Getting Hot in Here reports that Hilda Solis, the new Labor Secretary, is a big Green Jobs advocate.
  • Wellstone Action has published some best practices for internet organizing.
  • Speaking of internet organizing, Google's DC Talks series just released two great videos on the subject. The first features Obama blogger Sam Graham-Felsen and Buffy Wicks, one of the campaign's field directors. Buffy was at Roots Camp and gave a great presentation on the Obama field strategy. The second video is a panel on open government that I have not yet had a chance to watch.



MTV Will Host Youth Inaugural Ball

MTV just announced plans to host an inaugural ball. Sounds good to me. I've heard that College Democrats are also planning their own event, and Rock the Vote may be as well. Personally, if I had my druthers, Rock the Vote and CDA would scrap their plans, MTV would add them and a whole bunch of other youth groups to the "host committee" list, and everyone would work together to petition the DNC to make MTV's event the official "youth" ball (Obama will show up at whatever event is deemed official).

As long as people who worked their asses off to engage youth during this election get invited, I could care less who sponsors the youth inaugural ball. And as I mentioned in the comments on Sarah's last post about this, these things are quite expensive and completely superfluous to youth organizations doing their job well. Why spend $50 - $100k throwing a big-ass party to win a news cycle when that money could be better spent shoring up the operational budget of an entire organization for the next year? Doesn't seem like much of a choice to me.

MTV & ServiceNation Team Up To Host “Be The Change Inaugural Ball”

America’s Youth to Come Together to Celebrate a New President, a New Generation of Leadership, and a New Era of Community

MTV Programming Will Highlight Young People Across America Taking Action to Aid Their Communities

New York, NY (November 25, 2008) – MTV and ServiceNation today announced they will host the “Be The Change Inaugural Ball” in Washington D.C. on January 20, 2009 to celebrate the massive youth voter turnout in the 2008 Presidential Election and an active commitment from America’s youth to impart positive social change through volunteer service.

Held at The Ronald Reagan Building and International Trade Center in Washington D.C., the event will feature leading artists, celebrities and government officials, alongside hundreds of young people chosen to attend based off their demonstrated volunteerism, for live performances and dedications highlighting the power of America’s youth to take action in their communities. The special event will be televised live and premiere across all MTV platforms including MTV, MTV2, MTV Tr3s, mtvU, MTV Hits, MTV Jams and MTV.com on the evening of January 20, 2009 (time to be announced) and will include live broadcasts from locations worldwide where young people are completing major service projects in real-time during the inaugural event. Additionally, MTV will showcase stories of young people providing service within their communities on a daily basis beginning the first day of the New Year, culminating on Inauguration Day.

“Over the last year and culminating in this election, we have seen a groundswell of engagement and a refreshed spirit of activism from young people," said Stephen Friedman, General Manager of MTV. "ServiceNation is the perfect partner for this inaugural event given they encompass a broad coalition of youth service organizations. We want to celebrate young people across the nation who are answering the call and working to make changes in their communities and beyond."

"ServiceNation looks forward to partnering with MTV on a historic inaugural event that will call on all Americans to act on their idealism and answer President-elect Obama's call to serve,” said Michelle Nunn, CEO, Points of Light Institute. “By uniting Americans on the common ground of service, we can roll up our sleeves and help solve the nation's great challenges and inspire every American to be the change they wish to see in the world."

A record 24 million 18 – 29 year-olds voted in the 2008 Presidential election. Out of the 133.3 million total voters, the youth vote accounted for 18 percent of the electorate. This turnout marks the third major election in a row with increased youth voter numbers, and for the first time in twenty years, the number of young voters aged 18 – 29 surpassed that of voters over the age of 65.

S1 on Voting Early

America's Top Pop Group tells you why it's important to vote early... PLUS, you get to "Sleep in!" on Election Day. Visit www.declareyourself.com/whywait to find out how!


Quick Hits - October 16: Data Geeks, Veterans, and First Time Voters

  • Get your data geek on. Tech President reports that Democracy In Action clients now get free access to Catalist data.
  • Think Progress reports that the VA will no longer be outsourcing the implementation of provisions of the 21st Century GI Bill of Rights. This is likely to result in a higher quality of care and service for our veterans.
  • Meanwhile, MTV is teaming up with CNN, Kid Rock, Beyonce and more to host a special highlighting the challenges facing our soldiers and promoting veterans rights:

    Leading artists from multiple genres will take-part in “A Night for Vets: An MTV Concert for the BRAVE,” taped in New York City on October 23 and airing on MTV on October 24, to raise awareness of veterans’ causes, including employment, healthcare, homelessness, and education. CNN will air “Anderson Cooper 360: Back from the Battle,” a special that delves into the stories of several young vets and the challenges facing them, on October 25 and October 26 at 8 p.m. ET. Additionally, MTV today announced the Bill of Rights for American Veterans (BRAVE), a petition created in partnership with a group of top non-partisan veterans’ organizations calling on elected officials to support veterans’ issues and swiftly enact positive legislative changes.

  • Wired Magazine is trying to compile a comprehensive map of voting problems - from machine breakdowns to push polls and intimidation tactics.
  • If you live in Michigan, the Center for Progressive Leadership is looking for a few good fellows to apply for their 2009 program.
  • Check out Teens in Politics a radio show of, by and for young people in politics.
  • The New York Times says that Millennials aren't as colorblind as we think we are.
  • PBS and YouTube want you to Video the Vote and send them your short films.
  • The CS Monitor profiles the political awakening of a recent college grad struggling in the service economy.

Obama Buys Ad Time on Comedy Central, VH1 and Spike

The Caucus is reporting that the Obama campaign just became the first presidential campaign to buy advertisement time on MTV Networks:

Officials at MTV Networks report that he has bought commercial time on three of its networks, Comedy Central, VH1 and Spike, and that his ads could begin running on those outlets as early as Thursday.

Until this year, MTV’s networks did not accept political advertising, and Mr. Obama becomes the first presidential campaign to buy time with them, an official at MTV said.

Mr. Obama’s latest purchase of advertising adds yet another layer to what has been one of the most multi-layered, presidential advertising campaigns in history, reaching all sorts of voters with specially tailored messages on their specially tailored outlets.

Mr. Obama’s campaign confirmed it has made a “youth buy” but did not share the duration of this new rotation.

Obama is the first Presidential campaign to buy ad-time, but you may remember that MoveOn and the conservative Let Freedom Ring both ran ads earlier this cycle. I'll post video of the ad once I see it online.

What Happened to Debate 2.0?

TPM Election Central is reporting that the Obama campaign has accepted the debate structure put forth by the Commission on Presidential Debates.

This line from the acceptance letter by David Plouffe caught my eye. Emphasis mine:

Due to the late date of the two parties' nominating conventions, and the relatively short period between the end of the conventions and the first proposed debate, it is likely that the four Commission debates will be the sole series of debates in the fall campaign. Consequently, we believe that finalizing the arrangements for these debates with promptness and certainty is in the interests of both campaigns and the American people.

So does this mean that there won't be any YouTube debates? Or MTV Candidate Dialogues (which for my money were the most participatory and informative televised debates of the primary season)?

Did we all just take a huge step backward?

Quick Hits - July 28th: Speak of the Devil Edition (MoveOn and MTV)

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