meganiche

One of the biggest process/tactics stories of the 2006 election cycle is the rise of social networking as a campaign tool. Candidates caught on to the fact that young voters are a demographic they need to be courting – particularly progressive, who currently have a natural advantage in this demographic - and that social networks were the place to do that.

On November 8th and 9th, there will be plenty of stories about the role of social networking in the midterm elections. If current predictions hold, most likely those stories will focus on how social networking played a key role in turning out young voters. Hopefully for Democratic candidates.

But what have candidates really done with their social networking profiles, and what will they need to do in 2008 to take this campaign tool to the next level?