Mark Warner

As the Democratic presidential primary begins, candidate websites are coming online. Politicians are starting to take notice of young voters, and some are starting to build a base among millenials. With that added attention comes new programs – many of which attempt to leverage social networks and new technologies to reach out to the millennial generation.

As these programs and websites launch, I'm going begin writing reviews of these efforts. These will be honest critiques of both design and program aspects of the candidates' youth outreach efforts. They are not intended to be mean-spirited or snarky swipes at politicians who don't get it. I hope that these will be read more as strategy memos meant to help candidates increase their support among young voters. I don't really have a horse in the race yet, so my biases are small and I hope to keep them out of these reviews. At the end of the day, it's all about increasing the ability of Democrats to engage Millennial.

First up in this series is Virginia Governor Mark Warner, who this week launched YouthRoots, the youth arm of his Forward Together PAC.

The website basically consists of four chunks: Video/Feature Content, Sign-up/Action, Testimonials, Links. I'll tackle each chunk separately, providing review of what's good, what's bad, and what's missing.