Music for America

More on Activating Live Music Communities

Apropos of my piece about Neil Young, I thought I should announce that I've accepted a volunteer position on the advisory board of HeadCount.

Out of all the new non profits that formed in 2004 to activate live music scenes, HeadCount, which began in the jam-band scene, is the only one left standing. Just a few months ago, MFA was defunded and merged their membership with the League of Young Voters. In early 2007, Punk Voter mothballed into a news organization. Fat Mike is limiting his involvement in politics this year, and Scott Goodstein who ran the day to day operation now runs Barack Obama's text messaging program.

So HeadCount, which in 2004 was the most underfunded of the three, is now the only game in town. This year, they're expanding their work outside the jam-band scene, hiring their first full-time staffers, courting donors, and scaling the entire operation upwards.

It makes me glad to see that live music outreach is going to continue in 2008.

HeadCount has set a goal of registering at least 100,000 voters at 1,000 live music events in 2008. That's a far cry from the 2,400 shows MFA attended in 2004, but HeadCount is a far more efficient organization than MFA ever was. In 2004 and 2006 combined, HeadCount registered a total of 57,000 new voters on a budget of $120,000 - or $2.11/registration. That's at the low-end of the scale in terms of cost/registration, which usually averages around $8/registration.

How they did it was through a mix of artist involvement and a strict organizational culture that stressed accountability and hard work above anything else. About a year ago I interviewed Andy Bernstein, the co-chair of Headcount about this, and the resulting blog post elaborates on how HeadCount acheived such efficiencies while creating a deep bond with their target community. There's also a great discussion from some of the old MFA crew in the comments about what did/did not work at MFA, and I advise you to check it out.

About a week and a half ago I attended the screening of a new documentary about the organization - you can get a sneak peak at it, along with a taste for what live-music organizing is all about, here:


I'll be posting a lot more about HeadCount as they ramp up their 2008 activities.

Neil Young Still Doesn't Get It

This is a little rough still, but I need to head out for most of the day and wanted to get something posted. I think I'm getting my point across well enough, though it could be more eloquent and a little more developed. Consider it food for thought.

Neil Young . . . I love the man's music, and have much respect what he did back in the day, but he does not at all understand the current state of politics or culture. And that blindness has twice in the past 2 years caused him to grossly misrepresent the current state of youth activism and the roll that music in particular can play in driving change in our contemporary political environment. It's a shame.

Earlier this week, at the Berlin Film Festival, Neil Young was quoted as saying:

"I know that the time when music could change the world is past. I really doubt that a single song can make a difference. It is a reality," Young told reporters.

"I don't think the tour had any impact on voters."

The tour to which he was referring was his 2006 anti-Bush tour. A documentary of the tour debuted at the Film Festival this week.

As I said, this is the second such comment from Young in the last 2 years. The first came in 2006 when he said:

I was waiting for someone to come along, some young singer eighteen-to-twenty-two years old, to write these songs and stand up… I waited a long time. Then I decided that maybe the generation that has to do this is still the '60s generation."

There was a strong response from the Music/activist community in response to this first statement. Singer-songwriter Stephan Smith published a letter in the San Francisco Chronicle outlining the ways in which the corporate media severely limits the reach and career prospects of activist musicians. He followed that up with an excellent article in WireTap describing the work of organizations like Punk Voter and Music for America in organizing the live music community in 2004 and 2006.

Mark Ristaino of Music for America also posted his own response that hits a few important nails on the head:

Though "Living with War" may have been a potent protest album, the truth is that Neil's most recent release comes way too late, and the reasoning behind it is way off the mark. It’s time for older progressives everywhere to wake up and realize the truth. The Youth Movement is here. We’ve been here. And we don’t listen to our parents' protest music.

Many people like to wax poetic about the cultural movement that surrounded the music of the 60s, but the truth is that today’s young musicians are speaking out just as loudly and powerfully as the musicians of 30 years ago, despite attempts by big media to silence their voices. Musicians today understand that it takes more than singing a song to create real change. "Let's impeach the President" is a catchy chorus, but it's no stained blue dress, if you get my drift.

What Neil Young missed two years ago, and what he's missing still today, is that the media landscape and the culture itself have both radically changed since Crosby Stills Nash and Young first voiced their protest through music.

As Mark and Stephan Smith both pointed out, the media (radio, record companies, music television, etc) all actively discourage political viewpoints in music - particularly topical ones. As I've outlined in my article, Who Will Rock the vote in 2008?, back in 2003, when Music for America was just getting started, musicians wanted nothing to do with politics. They watched the Dixie Chicks get tarred and feathered and wanted no part in speaking out. They saw their own tarnished record of civic participation and recoiled from any chance at being labelled "hypocrite."

But somewhere along the way that changed, and in 2004 hundreds of artists - not just P. Diddy and Russel Simmons - took part in a civic and cultural movement to initiate change. They did this not through protest, as Neil Young would have it, but by encouraging participation in the political system. By registering young concert goers and activating their live music scenes at over 3,500 shows in 2004 alone.

But somehow, Neil Young missed that. I guess he didn't go to any of those shows. I guess that sort of engagement wasn't happening at his shows.

There's a reason for that, and it's simple but fundamental. Neil Young came of age, protested, and got famous in a broadcast media era, and that's how he thinks. Imagine one song ringing through the culture, igniting change where ever its melody could be heard. It's a nice image. And maybe Lennon or Buffalo Springfield, or some of those other folks from back in the Vietnam era did achieve such change through the power of a single song that reverberated through a unified, common youth culture.

It seems like a simplistic understanding to me. After all, 1968 wasn't just about protests. The kids that went "Clean for Gene" McCarthy actually organized and registered their peers and went to the polls. Ditto for McGovern's kids in the 1972 primary. Even back in "the 60s" changed happened both within and outside of the system.

Regardless, even granting Young that much, we're in a different cultural space now. Youth culture is not nearly as monolithic now as it was then. There are dozens of niches, and no one cultural artifact - a song, a movie, an internet video clip - will reach all those people. This is not a bad thing. It's a good thing. The end of the broadcast era means the death of the activism models of the past, but it's given rise to new ones as well. Young people are not just consumers of culture and news anymore, they are also producers, putting out their own music and art online, engaging in politics through social networking and the blogosphere - a whole new culture of (peer) production has emerged that is infinitely more rich and diverse than the broadcast culture that preceded it.

We need to find ways to get all of those cultures activated as Music for America and Punk Voter did in 2004, and as HeadCount does today. We need to find ways to make sure that these niche scenes produce dozens of songs calling for change, and that they register their fans to vote. We need to break out of the old mentality that thinks raising your voice in protest is enough. It's not enough, and it's not effective. If you want change, you have to work for it. You have to organize inside and outside of the system. Anything less is doomed to failure.

Along the way, music and culture continue to have a vital role to play. One song may not be able to change the world anymore, but hundreds and thousands of songs by as many artists, supported by fans that are smart and organized can. Neil Young should stop singing laments for activism of the past, and channel his anger and frustrations into aiding these new artists and activism models that are in part following in his footsteps.

MFA Reboots

Music for America relaunches today as a local, Seattle-based organization sponsored by the local chapter of SEIU.

I’m sad that MFA has shrunk so much, but hopeful that the folks in Seattle can maintain a vibrant music/activism scene and pioneer some best practices that others can replicate in cities across the country. Good luck y’all.

I’ve got a whole lot more to say about the general decline in concert-based electoral activism (with some exceptions) even as political statements and activity from musicians are becoming more acceptable than at any point in over a decade. It will all be in an article I wrote for WireTap, hopefully to be published in the next couple weeks.

(And yay on SEIU for supporting young voters and cultural outreach).

Philly Election 2006 Postmortem: PAS & R5 Video, Part 2

Crossposted at Young Philly Politics

In this series of videos you can see Philly Against Santorum volunteers and myself setting up and working a table at an R5 Productions show at the Starlight Ballroom.

The first video shows me introducing the various materials that Philly Against Santorum used for our youth outreach to that night's volunteers. On this particular occasion we had to make do with a smaller set of materials, since the box of materials that we usually left at the Starlight was misplaced:

Next we have a very nice little video that shows all of the partisan project posters on a mirrored wall at the Starlight, while a band plays in the background:

Finally, here's a video of the PAS table in action:

Lokahi Outreach & The ONE Campaign

This past week I was doing some research on The ONE Campaign, the campaign to stop AIDS and Extreme Poverty in the developing world (disclosure: I was researching The ONE Campain because I applied for a job there), when I came across a group of kindred spirits known as Lokahi Outreach. The first thing that caught my eye in regards to Lokahi was their mission statement, on the side of their blog, which sounded a hell of a lot like what we do:

I founded Lokahi to promote social justice & civic involvement. We do this by partnering with likeminded organizations, such as the ONE Campaign, Oxfam and Witness, & taking them on the road. We specialize in grassroots campaigning: outreach, campaign building, marketing, volunteer training & recruiting, etc. - all in unique settings that allow us to build support for the campaigns we are working on while also engaging and empowering people to become active, get involved and make a difference. We are ‘roadies with a cause’, specializing in concert outreach – going on the road & on tour with our partner organizations. We specialize in this because, well, we’re really good at it, & it’s a great way to talk to lots of people in a short period of time while rapidly building support for a campaign.

The second thing that got my attention, was their Flickr pictures, where I noticed that two of the people who worked at my first show with MFA (which you can read about in Keys to a Future Majority) now work with Lokahi (Carlos, who was Music For America’s Warp Tour person, and Kevin, who worked for Punk Voter) . If you want proof that what Lokahi Outreach is doing is effective, take a look at what happened to me after I worked that Warped Tour show back in 2004. The only thing that I believe Lokahi is missing is a dynamic web presence / online community site where volunteers can stay in contact with, and feel a more active participant in, the organization, which is the second reason that I ended up becoming so deeply involved in politics.

I’ve added both The ONE Campaign and Lokahi Outreach to our Cultural Capitalizer’s block, keep up the good work!

Philly Election 2006 Postmortem: PAS & R5 Video

Two University of the Arts Students, Alana Hoffman and Raeann Drew, took video of some of the youth outreach work that I did for Philadelphians Against Santorum during the 2006 election, for their documentary: "Generation Gap". They were nice enough to send me some of their footage, as well as the full documentary, and gave me permission to post it all to YouTube. I'll be posting this video in a few posts over the next week or so, but if you want to see the entire series check out the Future Majority YouTube page.

Here are two videos of Anna Hyclak and Kayla Hilliard, two Temple students who I met while doing outreach on campus with the Temple College Democrats, and who ended up becoming two of the best volunteers for the PAS youth program. They were also the ones who connected us with the filmmakers and they are featured in a majority of the clips.

Here are Anna and Kayla working the table at the First Unitarian Church on the night before the election:

More to come soon!

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Youth Vote gets props, street cred after bagging first election.

I worked as Music for America's (MFA) Communications Director for the entire 2006 election cycle. Founded and cultivated by many who who hang out here on FM, (Mike Connery, Josh Koenig, Alex Urevick) in 2003, the organization works to engage young people in progressive politics through music communities, and in three years has created a membership base approaching 80,000 young voters.

The day after the '06 elections, I told MFA's membership that we would reap the benefits of our hard work- that if young voters became difference-makers in this election, politicians would start legislating on our issues- raising minimum wage, helping kids pay for college-

Well, we turned out, and now we're starting to enter into the next phase of our narrative. The media is starting to sing our praise.

In November and December alone, there have been hundreds of articles about young voters and our impact in 2006, most notably:

...and many, many more. Organizations such as Circle and Young Voter Strategies are backing up these stories with the hard numbers and legitimizing youth outreach in the eyes of political strategists.

By 2008, politicians will be woo-ing us in hopes of getting our votes in the next election. The 18-29 "Millennial" generation is beginning its ascent to power, and about 20 years earlier than expected.

Take a look at this graph from William Strauss' power point presentation on the Millennial generation.

MTV Hearts MFA

They snubbed us in 2004, but they love us now. MFA got some love in this not terrible piece about young voters on MTV news:


But c'mon . . . isn't it really time for Jon Norris to retire already?

Enjoy.

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