Youth and Health Reform: A Selling Failure

An interesting blog post at Newsweek's "The Gaggle":

The other issue, I think, is the way health insurance has been sold and positioned. In general, we talk about the outcome of health care reform in two ways: the micro impact on individual citizens and the macro impact on health care costs. Neither has struck a cord with Millenials [sic]. Like I said, the individual impact strikes us as unimpressive. The large-scale economic outcomes take a lot of effort to understand. They seem distant, probably to Millenials [sic] and the rest of the population, and easy to lose sight of in a Twitter-size news cycle.

Instead, the more attractive part of health insurance for Millennials, these poll numbers indicate, is the moral underpinnings of the bill: that all Americans ought to have access to insurance, that this is our responsibility as a nation. While 47 percent of Millennials generally support health care reform, 70 percent support the idea that all Americans should have access to affordable health insurance, the highest number for any demographic. Maybe we’re just young and idealistic, maybe we have genuinely different viewpoints than our parents; either way, that provision really strikes a cord with younger Americans. But the bill has not been sold that way--if it had, perhaps more Millennials would strongly support health care reform instead of the kind of, sort of support we see now.

Yes, the expertise gap is tough for us to navigate. But I think what's worse for youth engagement is the heavy presence of traditional Washington behavior. Untelevised hearings. Deals behind closed doors. Inaccessible jargon. A lack of political courage. All of these elements and more preclude young people from focusing on the moral principle at stake.

We live in the United States -- all of us should should have access to affordable health insurance. But when the discussion is misrepresented, shrouded in Washington-speak and timidity, we lose that right to health care and we (young people) understandably lose patience with the process.