Who's Really on Social Networks: Ideology Edition
Via Business Week, Nielsen-NetRatings provides another incentive for Democrats to embrace social networking as a core component of their youth outreach:
New data from Nielsen//NetRatings show that Republican candidates have a larger constituency on the Internet—36.6% of users 18 and older, compared with 30.8% of users who support Democrats. But the most popular social-networking sites strongly tend toward Democrat and liberal-leaning users. On MySpace, 31.5% of members identify themselves as Democrats, whereas 23.9% say they're Republican. On Facebook, 49.9% of members are Democrats, while just over a quarter, 26%, are Republican.
Yet again, cultural trends provide progressives with a natural advantage over their conservative counterparts.
2008 Youth Vote in Context
The following charts and graphs are meant to contextualize the unique role that young voters played in the 2008 election, and their increasingly important role in a winning electoral coalition:
2008 Youth Electoral Map

2004 Youth Electoral Map

Youth Vote Partisan Advantage: 2000 - 2008

Youth Vote Historical Support: 1976 - 2008

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An Obama Surrogate Criticizes CampaignMayor Cory Booker of Newark, a prominent Democrat enlisted as a surrogate for President Obama's campaign, sharply criticized the campaign on "Meet the Press" on Sunday for attacking Mitt Romney's ...
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It could almost be somebody's sole job
blink blink
I'd take that job
And in 2008, the amount of organizing that will need to happen over social networks will require campaigns to have at least one full-time staffer working on this.
And they'll need to hire early. It's going to require a lot of work to build trusted networks and get them working for the campaign on the ground and online.
Especially when you consider all the niche networks that are popping up and the opportunities they offer.