Who's Really on Social Networks: Ideology Edition

Via Business Week, Nielsen-NetRatings provides another incentive for Democrats to embrace social networking as a core component of their youth outreach:

New data from Nielsen//NetRatings show that Republican candidates have a larger constituency on the Internet—36.6% of users 18 and older, compared with 30.8% of users who support Democrats. But the most popular social-networking sites strongly tend toward Democrat and liberal-leaning users. On MySpace, 31.5% of members identify themselves as Democrats, whereas 23.9% say they're Republican. On Facebook, 49.9% of members are Democrats, while just over a quarter, 26%, are Republican.

Yet again, cultural trends provide progressives with a natural advantage over their conservative counterparts.

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It could almost be somebody's sole job

blink blink

I'd take that job

And in 2008, the amount of organizing that will need to happen over social networks will require campaigns to have at least one full-time staffer working on this.

And they'll need to hire early. It's going to require a lot of work to build trusted networks and get them working for the campaign on the ground and online.

Especially when you consider all the niche networks that are popping up and the opportunities they offer.