Via HuffPo: The White House's Lack of Youth Outreach

Jose Antonio Vargas has a piece on the Huffington Post asking what happened to all of the young people that turned out for Obama. He also asks where too is the mainstream media

"the same MSM that declared 2008 as "The Year of the Youth Vote" -- in covering how young people are impacted by the health care debate, which has dominated the news for months? (Studies show that a quarter of Americans ages 25 to 34 don't have health insurance, while about a third of Americans ages 21 to 24 live without it -- more than any other age group."

Vargas says this is in part due to the high unemployment among young people and that many employers don't offer health insurance.

"Where is the Team Obama that adeptly leveraged the enthusiasm of its digitally-plugged young troops, who scheduled rallies on Facebook, passed YouTube videos around their network and sent text messages reminding their friends to vote? Speaking last month at George Washington University, just a few blocks from the White House, Obama's campaign manager David Plouffe told the college crowd: "Your generation won the election. . .Obama simply wouldn't have been the nominee without you."

He goes on to quote our friend Tobin Van Ostern who created Students for Barack Obama but who is now working with Campus Progress

"But, as far as I can tell, engaging young people hasn't been a top priority for the OFA, DNC and the White House."

Sad but true. Vargas talks about who is knocking doors for OFA and who is doing the work for the DNC but the long and short is that the work done by the campaign to do outreach to young voters, on campus, online, in their communities isn't even half of what they did during the campaign.

We were lucky to have a representative from the Treasury Department speak at the 80 Million Strong Conference and had Interior Secretary Ken Salazar talk about the outreach he is doing to young people to encourage them to get more involved in our state and national parks. Beyond that there is very little outreach to young people, particularly considering that young people were such a large portion of the voters.

"The sentiment is echoed in a blog on the popular site Tech Crunch that's gone viral in the past few days. "On the night of your acceptance speech, just before you walked on stage, 'you' sent out an email saying 'I will be in touch soon' -- but you disappeared and all we were left with was the strange feeling you get when your older brother ditches you for his cooler friends," began the post, which blogger Edo Segal wrote as an open letter to Obama."

He goes on to quote many who say that Obama the candidate ran a new and different campaign based on change, but governs in the same old way politicians always have. The New Media Strategy has also seen a major change. While it was a major facets to the campaign with their director reporting directly to the campaign manager, the White House new media strategy falls under one of the many outreach tools in the communications department.

Not mentioned by Vargas is the office of public liaison whose youth outreach representative is the same as the faith based and non-profit outreach person. Can you honestly tell me that one person can handle all of the faith based outreach and non-profits and then have time to do an aggressive youth outreach strategy? Not a chance. At the same time, faith based groups are accustom to having a seat at the table in the White House, and they know very well how it works. Youth are accustom to being ignored, so they aren't as likely to stick their neck out and demand a meeting with someone from the White House.

At one point there was a monthly conference call among youth leaders and the office of public liaison, but one youth leader who asked to not be identified said it was such a colossal waste of time that he quite participating and he doesn't know if they continue.

While the process might seem trite, the result has the appearance that youth aren't a major concern to the White House, the DNC, or OFA.

By contrast, Congressional Democrats have done a lot more in efforts to reach out to young people. While I consistently criticize Chris van Hollen for the DCCC's youth outreach program being "showing candidates the data," chairs of Congressional Committees (particularly Rep. George Miller) have worked with several youth groups and young leaders as partners in policy initiatives and in passing legislation. The Speaker's office continues to be an open door to young people, and Speaker Pelosi reaches out to youth more and more each year.

Reporters and bloggers have been writing about the upcoming election saying that young voters won't come out for the midterms. It's the same thing we've heard over and over again, and each year we work to show them they're wrong, we are relevant, and that we can't be ignored. But in a year when we've been so consistently ignored, placated, and the once "You're the change in this movement" has turned into "you think you're invincible," makes me wonder if its a self fulfilling prophecy.

Vargas closes his piece quoting youth ally Morley Winograd who spoke about the outreach the White House could have done around health care to guarantee it was passed:

"There's been a missed opportunity here in showcasing the kind of youthful, optimistic, hopeful energy that greatly Obama benefited from during the campaign," said Morley Winograd. . ."But of course it does not at all mean that the opportunity has gone away."