Richardson, Edwards Get Creative

If you haven't seen it yet, Bill Richardson is running some damn creative ads. The kind that could jar you out of your apathy and get you looking at his website. This is the type of thing candidates need to do if they want to get noticed on YouTube beyond highlighting the latest gaffe by their opponent. It's an open, creative marketplace, and stale campaign commercials won't cut it.

John Edwards is running some creative ads of his own, which remix voter-generated content. The effect is a somewhat jarring (in a bad way). I tend to think he shouldn't mix the slick ad content with the amatuer content. They should live separately. Nevertheless, it's a really interesting concept that I hope they keep refining. They only got 84 submissions for this first run, and quality of the final product will probably go up as more people submit entries.

What do y'all think? Would these get you excited about a candidate or motivated to do something?