The Lack of Hindsight is Astounding; Youth Help for Candidates

On the Op-Ed page today, the New York Times is running a surprisingly information-free look back at "what went wrong" with the Clinton campaign. How bad is it? Apparently, Clinton lost because she is too much like Hermione Granger. Seriously. How bad is it? So bad that Mark Penn and Michael Kinsley offer the best of slim pickings. There was one bright light though.

Buried in the 10th paragraph of an 11 graph piece (the most column inches of any contributor), in which he argues that it's not his fault, Mark Penn says this:

Are there a lot of other things the campaign could have done differently? Of course. We should have taken on Mr. Obama more directly and much earlier, and we needed a different kind of operation to win caucuses and to retain the support of superdelegates. From more aggressively courting young people earlier to mobilizing the full power of women, there are things that could have been done differently.

Emphasis is mine. This is a far cry from Mark Penn at the Iowa Jefferson-Jackson dinner:

At least two of Hillary Clinton’s upper-echelon advisers, Mandy Grunwald and Mark Penn, were decidedly unimpressed .

“Our people look like caucus-goers,” Grunwald said, “and his people look like they are 18. Penn said they look like Facebook.”

Penn added, “Only a few of their people look like they could vote in any state.”

While the importance of young voters as a Democratic constituency is far from the only lesson to be gleaned from this primary campaign, it is an important one. Young Voters in Iowa were subjected to major outreach from the Obama campaign and from outside partisan and nonpartisan organizations including (but not limited to) the Young Voter PAC, Rock the Vote, the Young Democrats, and the Student PIRGs. As a result, they overperformed their share of the electorate and came out in equal numbers to the "reliable" senior demographic. That was the beginning of the end for Clinton.

Here's to hoping that other Democratic candidates down the ballot learn that lesson. And here's to hoping that they know that there are many resources available to their campaigns to help learn how to reach that audience. From live-blogging here at Future Majority, to working with organizations like Young Voter PAC and Rock the Vote, or local youth orgs that may be organizing in their state. Reaching young voters is not rocket science, and there are many folks willing to help you do it.